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Christian Moran of Ford Secure says, “Thieves do like to go after pickup trucks. They also like to go after the contents that are often in pickup trucks."

"Ram has many superpowers," CEO Antonio Filosa said during a conference organized by Goldman Sachs — including raking in the most profits of any of the automaker's 14 brands.

GM and Ford argue that shielding Stellantis from the tariffs would hand the company a cost advantage over U.S.-assembled trucks that contain imported parts already subject to tariffs.

With President Donald Trump’s tax bill killing EV incentives at the end of the month, the push for a sub-$30,000 vehicle that runs on electrons may help buttress the projected dip in sales.

The plan is part of what Farley called a “tremendous pivot” away from its earlier strategy of electrifying its largest models, which it largely abandoned a year ago.

Stellantis sales in the U.S. fell 10% in the second quarter despite resilient demand for Jeep SUVs and Ram trucks.

Ram is putting the Hemi V8 engine back in its light-duty pickup trucks, part of a blitz of changes from brand head Tim Kuniskis to claw back lost share in the hyper-competitive truck market.

Toyota is looking into offering a compact pickup in the U.S., potentially joining Ford and Hyundai in competing in the growing market for entry-level trucks.

Stellantis is bringing a cheaper version of its Michigan-made Ram pickup truck to the U.S. market in a bid to bolster sales and minimize its tariff bill.

Slate Auto plans to debut a small electric-powered, American-made pickup for less than $20,000 with federal subsidies.