Latest News Updates From Keith Naughton

GovernmentBusinessEquipmentSafety

Ford Recall Includes Some F-150 Pickup Trucks

Ford will issue an over-the-air software update for trailer control modules in the affected vehicles.聽The glitch affects some F-150 pickups from the 2021 through 2026 model years.

February 26, 2026
BusinessTechnologyEquipmentFuel

Ford Plans 5 New Models Under $40,000

Ford is planning to launch five new models priced under $40,000 by the end of the decade in a gambit to offer more affordable vehicles as the average cost of new cars tops聽$50,000聽in the U.S.

February 11, 2026
GovernmentBusinessTechnologyEquipment

Ford Outlook Improves as Tariff Bill Weighs on 2025 Results

An unexpected change in tariff provisions cost Ford about $900 million in savings it expected last year, Chief Financial Officer Sherry House told reporters on Feb. 10.

February 10, 2026
GovernmentBusinessEquipment

Ford Stresses Importance of USMCA Trade Pact

鈥淲e built our entire vehicle business as an industry between Canada, Mexico and the U.S.,鈥 Ford CEO Jim Farley said Jan. 15 in a Bloomberg TV聽interview. 鈥淲e have to get this revised.鈥

January 15, 2026
BusinessTechnologyEquipmentSafetyAutonomous

Ford Hints at Robotaxis With Plans for Eyes-Off-Road Tech

Ford said Jan. 7 it will launch Level 3 autonomy in 2028 on its Blue Cruise feature. The new version that allows drivers to look away will debut on Ford鈥檚 all-electric small pickup truck platform.

January 8, 2026
BusinessTechnologyEquipmentFuel

VW Is Reviving Scout to Be Mostly Hybrids Rather Than EVs

More than eight out of 10 consumers who put down a $100 reservation on a Scout have selected plug-in hybrid versions over EVs.

December 1, 2025
BusinessEquipmentSafety

Ford Says Latest Fire at Aluminum Plant Won鈥檛 Hurt Profits

Ford affirmed that it still expects to earn $6 billion to $6.5 billion before interest and taxes this year, despite a second significant fire this week at the Novelis aluminum plant in Oswego, N.Y.

November 21, 2025
BusinessTechnologyEquipmentLogisticsFor-HireGlobal Freight

Ford Taps Amazon to Let Shoppers Buy Its Used Cars Online

Ford joins Hyundai Motor on the Amazon Autos portal, which allows car buyers to browse, finance and purchase a used car by clicking on the familiar 鈥渁dd to cart鈥 icon.

November 17, 2025
BusinessEquipmentSafety

Ford Sees Up to $2 Billion Profit Hit From Aluminum Plant Fire

Ford expects a profit hit of as much as $2 billion after a devastating fire at a key supplier of aluminum for its top-selling F-150 pickup truck, overshadowing solid Q3 financial results.

October 23, 2025
GovernmentBusinessTechnologyEquipmentFuel

Ford CEO: EV Market Will Be 'Way Smaller Than We Thought'

The elimination of a $7,500 consumer tax credit and softening of emissions rules by the Trump administration will sharply curtail EV demand in the U.S., Jim Farley said.

September 30, 2025

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