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In the years ahead, the essential task of hauling the nation’s freight and keeping the economy rolling will increas­ingly shift to a new generation of professional truck drivers.

The number of truck drivers looking to jump to a different carrier has been decreasing since last year, but that hasn’t stopped recruiters from pursuing them, according to a recent survey.

Truck driver recruiting efforts swung significantly toward social media last year, according to experts.

Amid the ongoing driver shortage, transportation companies must consider all the ways prospective and current drivers interact with their business, Atlas Logistics' Phil Wahl says.

NASHVILLE, Tenn. — Melissa Nishan, vice president of driver recruiting at Epes Transport System Inc., says she nearly fainted when she heard her name announced Feb. 17 as the Transport Topics Recruiting Professional of 2022.

NASHVILLE, Tenn. — The more than 600 trucking industry recruiting professionals at the Recruitment & Retention Conference were urged to keep up their recruiting efforts, even as American Trucking Associations Chief Economist Bob Costello told them a mild recession remains likely.

The trucking industry likely will see a continued slowdown in driver recruitment efforts as freight demand continues to normalize in 2023.

A softening freight market has led to a slowdown in recruitment spending across the transportation industry, but experts urge carriers to remain focused on retention efforts and continue working to keep a steady pipeline of drivers flowing in.

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The trucking industry’s push to recruit drivers is as strong as ever despite signs freight demand may be softening.