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Fleets are looking more to social media platforms to increase brand awareness, reach new customers and, increasingly, find new employees.

The driver shortage and turnover are top concerns within the trucking industry, and insiders contend schools and training programs play a critical role in attracting new entrants.

Officials at Goodwill of Southwestern Pennsylvania announced this month they are holding open enrollment for a program aimed at showing young people the benefits of CDL certification.

Experts are having a difficult time predicting the demand for professional truck drivers this year, saying it ultimately will hinge on an anticipated freight market turnaround. 

Managing driver retention is an ongoing challenge for many trucking companies.

This ebook will help fleet managers develop a strategic plan to attract, hire, and retain quality drivers, covering: - Factors contributing to the driver shortage - Costs of hiring new drivers - Best practices for recruiting and retaining drivers - Creating a strong company culture - Top technologies and tools

In the years ahead, the essential task of hauling the nation’s freight and keeping the economy rolling will increas­ingly shift to a new generation of professional truck drivers.

The number of truck drivers looking to jump to a different carrier has been decreasing since last year, but that hasn’t stopped recruiters from pursuing them, according to a recent survey.

Truck driver recruiting efforts swung significantly toward social media last year, according to experts.

Amid the ongoing driver shortage, transportation companies must consider all the ways prospective and current drivers interact with their business, Atlas Logistics' Phil Wahl says.