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Wages and bonuses for drivers aren’t the only incentives that are increasing as the trucking industry tries to keep up with the demands of a strong economy and a driver shortage, estimated to be at least 50,000 and expected to grow.

The expanded training program at Holland, a regional less-than-truckload transportation provider, is chipping away at the driver shortage problem by training veterans to become professional, full-time truckers.

As many in the industry know, driver retention has historically been an issue – with no clear solution. In this whitepaper, we provide insight to driver demands and the strategies and tools carriers can implement to reverse the driver turnover trend.

For the past decade and a half, those who predicted the driver shortage have offered their advice on curbing the shortage. While an abundance of information like this exists, it lacks one of the main insights companies can use to overcome the shortage and high turnover – the voice of truck drivers.

Efforts to attract more female drivers to trucking are facing headwinds, despite some organizations pushing hard to make the industry more open to women.

Longhaul trucking can be a difficult and isolating job, but some fleets have turned to electronic in-cab entertainment to keep drivers connected and boost their job satisfaction. And when drivers are satisfied, better retention and recruiting numbers often follow.