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The safety measures that Ford Motor Co. has spent weeks preparing to resume North American production fell short of assuaging the United Auto Workers union, which could stand in the way of much of the industry’s plans to reopen.

Automakers are headed for a less drastic U.S. sales collapse than feared, according to market researchers.

A year that started off well for the U.S. auto market, with only a subtle downshift expected following years of strong demand, is suddenly shaping up to be a disaster.

Ford Motor Co. has banned all air travel for business after two of its employees in China contracted the coronavirus.

Ford Motor Co.’s recently appointed chief operating officer said the struggling automaker is operating with the same sense of urgency and crisis that kept the company out of bankruptcy a decade ago.

Lincoln is building its first fully electric vehicle with Rivian Automotive Inc., the battery-powered truck and SUV maker Ford Motor Co. backed with a $500 million investment last year.

Ford Motor Co.’s fourth-quarter U.S. sales fell more than expected as a decline in deliveries of its redesigned Explorer dragged down sport-utility vehicle results.

Tesla Inc.’s Elon Musk plainly says his pickup is a “better truck than an F-150.” Ford Motor Co. is taking issue with that claim.

Ford Motor Co. is reinventing one of its marquee models — the Mustang muscle car — as a battery-powered crossover to become a player in the electric-vehicle market that is expected to take off in the coming decade.

Ford Motor Co., which pioneered the racy pony-car body style 55 years ago, will use the Mustang name and insignia on an electric crossover utility vehicle coming next year.