Latest News Updates From Reina Sasaki

BusinessEquipment

Bridgestone Taps New CEO With Mandate to Revive Growth

Morita, 52, will take over as CEO on Jan. 1. He鈥檚 currently the company鈥檚 chief strategy officer and has been with Bridgestone for almost three decades.

October 24, 2025
BusinessEquipment

Toyo Tire CEO Expects Profit to Beat Guidance

The company鈥檚 five-year midterm plan to be unveiled next year will include details on stock buybacks and an investment of 100 billion yen to build two production facilities in Europe or Asia.

October 20, 2025
BusinessEquipment

Bridgestone CEO Expects Slowdown in Second Half of 2025

Bridgestone expects a tougher second half as its U.S. business faces a sharp drop in truck tire demand, tariffs take a toll and it deals with the fallout from a cyberattack that disrupted production.

October 9, 2025