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DENVER — Barry Pottle, the chairman of American Trucking Associations, said enhancing the industry’s public image and expanding its appeal to younger workers will be key to attracting the next generation of drivers and technicians.

The U.S. trucker shortage swelled by more than 10,000 to 60,800 in 2018 from a year earlier and is expected to more than double to 160,000 over the next decade, according to new numbers released by American Trucking Associations.

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While U.S. Census Bureau data shows the number of truckers at an all-time high, industry experts contend a driver shortage remains an issue.

John Stomps, CEO and founder of Total Transportation of Mississippi, said the need for drivers caused him to look into a new strategy in January 2018 — one that involves training those between the ages of 18 and 20 to haul freight interstate.

The chief economist for American Trucking Associations has criticized a research paper written by a university professor and U.S. Bureau of Labor Statistics official that questioned the severity of the truck driver shortage decried by many in the industry.

The United States and Colorado are facing a truck driver shortage, a daunting economic prospect as the vast majority of goods in the country are transported over the road.

Brexit is set to exacerbate a chronic shortage of drivers among U.K. haulage companies, according to a study from the International Road Transport Union.

Household goods are getting pricier because the costs of moving those goods — from trucking to even maritime shipping — have been rising.