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Western Global Adds Another Sales Division
Western Global, a provider of portable tanks and dispensing equipment for the storage and transportation of fuels, lubricants and other fluid, announced that it has formed a new sales division to focus on rental and equipment customers.
Cleary
鈥淭he equipment rental segment is a unique customer base with specific needs and challenges that often differ from our other distribution segments,鈥 said John Cleary, national sales manager for Troy, Mich.-based Western Global.
鈥淲e know there is tremendous [return-on-investment] potential for our rental customers with our products, but we realize that the ability to articulate that value proposition and gain further account penetration would require a dedicated rental sales team that is solely focused on supporting this unique market segment,鈥 he added. 鈥 Transport Topics
