November Trailer Orders Decline From Strong Year-Ago Performance
This story appears in the Jan. 7 print edition of Transport Topics.
Orders for new U.S. trailers tumbled 22.8% to 22,306 in November from the same month in 2011, when new orders hit a recent peak, but manufacturers said they remained very busy at the end of 2012.
Though November鈥檚 total for new trailer orders was far below the 28,909 orders a year ago, that month in 2011 was the strongest for new orders in the past two years, ACT Research Co. reported.
鈥淭his is a much more mature part of the buying cycle for trailers than where we were a year ago, so it鈥檚 not surprising that orders are down from 2011,鈥 said Frank Maly, ACT鈥檚 director of commercial vehicle transportation analysis and research.
New orders were also down month-over-month. They dipped 5.6% compared with the 23,637 units ordered in October (12-3, p. 1).
Despite November鈥檚 fall, manufacturers and an analyst said growth in shipments of completed trailers should continue this year.
ACT expects total U.S. trailer shipments for 2012 of 242,000 units and estimates this year鈥檚 shipments to reach about 255,000.
The trailer industry traditionally tracks shipments of completed units rather than sales.
Trailer makers said they were not only supplying the typical end-of-year rush, but also have a sufficient backlog of orders to keep them building through the spring. Two manufacturers even said the backlog for dry vans is getting a bit too long.
鈥淲e鈥檙e pleased with how 2012 ended and how 2013 is beginning. We haven鈥檛 had to reduce our build-rate for the start of the year,鈥 said Chris Hammond, vice president of dealer and international sales for Great Dane Trailers.
鈥淲e鈥檙e feeling very bullish on dry van sales, and we鈥檙e happy with flatbeds. Refrigerated trailers have been steady,鈥 Hammond said, adding that reefer sales are usually not as volatile as the other two groups.
U.S. trailer shipments have been especially volatile in recent years, falling to about 80,000 units in 2009, ACT鈥檚 Maly said.
The current level of shipments is comfortable for manufacturers, they said.
鈥淏y historical standards this is pretty good. Yes, it鈥檚 been higher, but 250,000 units for the industry is pretty decent,鈥 said Glenn Harney, chief sales officer for Hyundai Translead, San Diego.
鈥淲e had an exceptionally good start to 2012, so I think the start of 2013 will be a little less than that, but overall, 2013 should be comparable to 2012,鈥 Harney said of his company鈥檚 business level.
鈥淚f you look at the last 20 years worth of data, 220,000 to 240,000 units industrywide is average to good. This is a good market level we鈥檙e in now; we鈥檙e right in that wheelhouse,鈥 said Great Dane鈥檚 Hammond, who works out of the company鈥檚 Savannah, Ga., office.
鈥淔or us, dry vans are the hottest market, followed by reefer trailers and then flatbeds,鈥 said Craig Bennett, senior vice president of sales and marketing for Utility Trailer Manufacturing Co., in City of Industry, Calif. 鈥淚 think we鈥檒l surpass 2012 levels in 2013, but by single digits,鈥 he said in characterizing Utility鈥檚 sales expectations.
As dry van shipments fell more deeply during the recession than did refrigerated shipments, Bennett said he thinks dry vans should still have strong growth this year.
鈥淒ry vans are doing best, in part because 2009 was so bad. They still have some catching up to do,鈥 he said.
For Great Dane, Hammond said he has similar expectations for the flatbed market.
鈥淚t basically went away in 2008, 鈥09 and 2010. The housing and automotive industries are on an improving trend, and they can generate a lot of flatbed freight,鈥 Hammond said.
ACT tracks the industry鈥檚 backlog-to-build ratio, and said in November it was at 4.6 months, meaning that if the industry maintained production levels and took no new orders it would take 4.6 months to build all of the requests already on order books. On average, said Maly and the manufacturers, 4.5 months provides a sufficient cushion for manufacturers, but also allows them to service customers promptly.
In the dry van sector, though, a bloat appears to be starting.
鈥淭he backlog is pushing out and getting out there, especially on the dry van side. To handle that we make sure we鈥檙e always building stock trailers that can be sold off the dealers鈥 lots,鈥 Hammond said.
Added Utility鈥檚 Bennett, 鈥淭he dry van backlog is getting a little troublesome. The backlog for reefers is normal, and for flatbeds, it鈥檚 even shorter.鈥
At Stoughton Trailers, the lack of labor might be the largest constraint for improved sales, said Dave Giesen, vice president of sales and marketing. 鈥淥rders and quoting activity are pretty good and steady. We鈥檙e happy where it is,鈥 he said.
鈥淏ut one of our biggest challenges is hiring people. We鈥檙e highly automated but still need a lot of man-hours. Hiring assemblers has been a consistent message for us lately.鈥
Stoughton makes plated and sheet-and-post dry vans and intermodal equipment. Giesen said sales have improved among all customer types.
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