New Trailer Orders Decline 4%, but Makers Remain Confident

By Frederick Kiel, Staff Reporter

This story appears in the April 9 print edition of Transport Topics.

Customers ordered a net total of 21,800 new commercial trailers in February, a 4% drop from last February, ACT Research Co. reported, but manufacturers were confident it was just a temporary lull.

The February figures also represented a 16.2% drop from January orders of 26,000, ACT, Columbus, Ind., said.

鈥淥ne month is not a trend,鈥 Frank Maly, ACT鈥檚 director, commercial vehicle transportation, told Transport Topics. 鈥淲e had very strong orders to close out 2011 and then a solid January. The pause of orders in February was equivalent to a pause in builds, so that the backlog has remained the same, very strong.鈥



ACT said orders through the first two months of the year totaled 47,800 units, an 18.6% increase, compared with the first two months of 2011.

鈥淥ur order intake was very strong through the beginning of year and into February, when it did slow,鈥 Charles Mudd, president of Vanguard National Trailer Corp., Monon, Ind., told TT.

鈥淲e then had a dramatic increase in activity in the in past two weeks,鈥 Mudd said April 3.

鈥淟ooking back on the drop-off, my conclusion is that we saw a more traditional first-quarter lull, the first time in a few years we鈥檝e seen that traditional seasonal lull,鈥 he added.

Mudd expressed confidence that 2012 would be a strong year for trailer sales.

鈥淲e were polling our dealers and their confidence is strong, and no one felt any weakening in what the year would be like, but they all felt the slowdown,鈥 Mudd explained.

鈥淗owever, through that time period, I have not talked to a single carrier who has expressed doubt in the continued strength of the market,鈥 he said.

鈥淭he January dry and reefer van new order and net order numbers were abnormally high and not sustainable . . . and our fall order numbers were also abnormally high,鈥 Craig Bennett, senior vice president sales and marketing, Utility Trailer Manufacturing Co., City of Industry, Calif., told TT. 鈥淭hat is why the February numbers were lower.鈥

He said that Utility鈥檚 order rate is still good for both dry vans and reefers.

鈥淭he economy is also still quite strong,鈥 Bennett added.

鈥淲e鈥檙e not quite as busy as we were 60 days ago, but it鈥檚 not dramatically different,鈥 he said.

Flatbed orders also were rising, he said, but they still remained below their historical levels.

鈥淔latbed orders have been pushed by the oil and energy industries, farming and automotive,鈥 Bennett said. 鈥淗ousing construction is still not driving the platform market, but I think that is the next cylinder that will be here, next year, when we鈥檒l need it.鈥

鈥淔ebruary was a good month, but [it] is correct that most fleets started the process of buying trailers earlier in the cycle,鈥 Glenn Harney, chief sales officer of Hyundai Translead, San Diego, told TT.

鈥淢arch was similar to February, with some signs of pausing,鈥 Harney added. 鈥淕iven the strength in manufacturing and the need to replace aging trailers, we fully expect to see strong enough sales to fill out the year at the same pace we are on.鈥

David Giesen, vice president of sales and marketing for Stoughton Trailers, with headquarters in Stoughton, Wis., said his company went against the grain.

鈥淔or us, orders were very strong in February, above February 2011 levels,鈥 Giesen told TT. 鈥淢arch was also strong for us, probably a little better than last year.鈥

Giesen said that improved customer confidence in the economy propelled orders.

鈥淭here鈥檚 a lot less worry about the economy, but there are still some worries,鈥 he added.

Giesen said the orders were about an even mix between purchasing and leasing.

鈥淲e鈥檝e always seen this same mixture,鈥 Giesen said. 鈥淚t鈥檚 really more an accounting thing for the fleets: Do they want to preserve their capital and lease, or spend it now?鈥

First-quarter orders were so strong he added, 鈥渨e increased our plans for adding capacity.鈥

Stoughton鈥檚 order board for the third quarter was much fuller than January, Giesen said, but the company still had slots open.

He said he didn鈥檛 know if firms were expanding their trailer fleets.

鈥淐ustomers don鈥檛 tell us their plans, whether they鈥檙e ordering trailers for replacement or to expand their fleets,鈥 Giesen said. 鈥淗owever, I think there is growth going on.鈥

鈥淲e expect steady growth, both industrywide and for us,鈥 he added.