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Staff Reporter
US Class 8 Truck Sales Fall Again in March
U.S. Class 8 retail sales continued to decline year-over-year in March, according to data from .
Sales decreased 20.8% to 19,658 units from 24,823 in March 2023, the eighth consecutive month that sales fell year-to-year. The results, however, were 11.6% higher than the previous month's total of 17,619 units. Year-to-date sales are down 13.9% to 55,862 units from 64,906.
鈥淭hey are tracking very well with where our forecast is,鈥 Vice President said. 鈥淪o if I annualize that number, it comes out to about a 230,000 unit number, and our forecast for U.S. Class 8 is 228,000. It doesn鈥檛 get much closer than that. So I think it鈥檚 well within the guardrails of normal or expected.鈥
Tam noted that there appears to be some moving around in terms of seasonality, given the first two months of the year were fairly decent. January and February are usually slower coming off the typical year-end push, so he noted the latest figures not picking up as much as anticipated is still understandable and within the range of annual estimates.

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鈥淲e have been calling for a downturn in the market for this year,鈥 Tam said. 鈥淲e鈥檝e got too much equipment in the fleet. We鈥檝e overcapitalized, and we don鈥檛 have the freight growth to absorb that excess capacity. And so carriers are in a situation where they鈥檙e seeing lower profits, and when that happens, you have to stop spending somewhere.鈥
, a brand of , claimed the largest market share with 7,214 trucks sold, accounting for 36.7% of all sales for the month. That still was a 21.7% decrease from 9,208 the prior year. , also a DTNA brand, saw the only year-over-year increase in truck sales of the major brands at 32.1% to 806 units from 610.
鈥淭he numbers that came in for March were lower than what we expected and noticeably lower, by over 2,500 units,鈥 FTR Chairman Eric Starks said. 鈥淭hat鈥檚 not tremendously concerning, but it鈥檚 just suggesting that things are moving, by and large, in the direction that we had anticipated and that people are still not willing to take some of that equipment. The bigger issue that I saw of this particular data was that we had an increase in stocks.鈥

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Wards noted truck stockpiles at the end of the month were at 59,803 units. Starks had anticipated that the truck manufacturers would actually shrink inventories, but the data suggests they are continuing to produce at a pretty decent pace relative to the incoming sales activity.
鈥淭his is telling us right now that things are slowing down a little bit faster than one, we had thought, and two, what many of the industry had anticipated,鈥 Starks said. 鈥淭hat inventory relative to sales number is above three months. That is a pretty high number.鈥
Starks added that there is typically too much inventory once it starts getting above 2陆 months. He noted that with more than three months of stockpiles, manufacturers will have to pull back on production sooner rather than later.
鈥淔reight rates have slowed as the market finds equilibrium between demand and carrier capacity,鈥 said Jonathan Randall, president of Mack Trucks North America. 鈥淭hat said, the economy remains solid with ongoing strength in consumer spending, construction and a robust labor market driving growth. While there may be a slight softening in demand for heavy-duty trucks compared with last year, sales are anticipated to stay above average with ongoing resilience in vocational demand.鈥

A Mack truck at an industry show. The brand's sales declined 19.6% year-over-year in March. (John Sommers II for Transport Topics)
鈥 sales fell 19.6% to 1,388 units from 1,727 a year ago, and 鈥檚 sales decreased 12.8% to 2,016 units from 2,313. Mack and VTNA are brands of .

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鈥淢arch鈥檚 sales figure represents about a 12% increase from February, which is a bit smaller than the typical increase for that period but still a solid performance,鈥 said Chris Visser, director of specialty vehicles at J.D. Power. 鈥淢odel year 2025 deliveries to date reflect relatively stable freight contract rates as the industry as a whole continues to offload excess capacity. The order environment looks less rosy, with a notable pullback in March. It鈥檚 possible this replacement cycle is maturing, and April鈥檚 order figure should provide more clarity.鈥
sales slipped 8.5% to 3,140 from 3,432. 鈥檚 brand experienced a 53.2% drop in sales to 1,945 from 4,154. saw sales decrease 6.5% to 3,142 from 3,359. Peterbilt and Keworth are brands.
鈥淭he decrease in sales during the month of March is fairly consistent with our expectations for the year, and certainly YTD,鈥 said David Kriete, president of Kriete Truck Centers. 鈥淭he sleeper segment has taken the brunt of the YOY volume hit, most notably large 鈥榤ega-fleet鈥 national accounts. The dealer network anticipated this backup in 2023. Fortunately, almost all other truck segments remain strong, and we remain bullish on production, customers鈥 business and our OEMs.鈥
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