Class 8 Orders Slip as Buyers Shift Focus to 2013
This story appears in the Dec. 10 print edition of Transport Topics.
New Class 8 truck orders slipped to 20,200 in November from a nine-month high the previous month, as truck buyers increasingly turned their focus to next year, ACT Research reported.
Last month鈥檚 total was 2% below the same month a year ago and 13.8% below October鈥檚 order total of 23,431.
Even so, November鈥檚 net intake was still the industry鈥檚 second-highest monthly total since February.
ACT Vice President Steve Tam attributed November鈥檚 month-to-month decline to a 鈥減ull forward鈥 in the previous month.
October鈥檚 order intake, which was 鈥渨ay beyond expectations,鈥 was bolstered in part by truck buyers placing orders for late-year production to take advantage of 50% tax depreciation before it expires, he said.
By late November, the window of opportunity for carriers to squeeze new orders into 2012 production schedules was starting to close, he added.
Now the new truck market has returned to 鈥渦nadulterated de-mand,鈥 Tam said. 鈥淚t鈥檚 just people placing their normal orders for their normal delivery schedules in what is likely to be a normal year in 2013.鈥
Charlie Anderson, sales manager at MHC Kenworth鈥檚 Tulsa, Okla., location, said many customers are 鈥渏ust trying to close out the fourth quarter and find out what their taxes are going to do.鈥
That鈥檚 a departure from late 2011, when truck deliveries surged, largely because buyers rushed to take advantage of 100% bonus depreciation that was in place at that time, he said.
鈥淟ast November and December, I had basically a frenzy of business with people trying to buy before year-end once they figured their taxes out,鈥 Anderson said. 鈥淎t the end of the day, if they鈥檙e making money, they鈥檙e going to try to spend some money rather than pay taxes, and I鈥檓 just not seeing it like I did last year.鈥
On a year-over-year basis, net truck orders declined for the 11th consecutive month.
With one month remaining in 2012, net orders thus far totaled 208,275, compared with 275,293 during the same period a year ago.
David Hames, general manager of marketing and strategy at Daimler Trucks North America, downplayed November鈥檚 month-to-month orders decline.
鈥淲hile several analysts have expressed concern regarding slower November orders, October was the industry鈥檚 second strongest month this year, and DTNA鈥檚 highest,鈥 Hames said. 鈥淚n that context, we are very pleased with November performance. December and January are seasonally slower, but as 2011 showed us, even seasonal effects can be hard to predict.鈥
G枚ran Nyberg, Volvo Trucks鈥 president of North American sales and marketing, said replacement demand 鈥渞emains the driving factor behind new truck orders, which continue to fluctuate greatly from month to month.鈥
鈥淟onghaul fleets were first to begin addressing their aging trucks as the economy began to recover, but we鈥檙e now seeing regional and small carriers focus more on refreshing their equipment,鈥 Nyberg said.
ACT鈥檚 Tam said uncertainty is still a factor in the market, particularly regarding the
鈥淚 think there is still a lot of hand-wringing going on,鈥 Tam said. 鈥淔irst it was the election . . . now we have the same situation, but the catalyst is the fiscal cliff.鈥
Todd Schaub, dealer principal at S&S Volvo, based in Lima, Ohio, said he鈥檚 鈥済uardedly optimistic鈥 about the year ahead, but for now, concerns about the 鈥渇iscal cliff鈥 are still giving some carriers a reason to delay purchasing new equipment.
Some customers who are running old trucks know that they can improve fuel economy by replacing them, 鈥渂ut they鈥檙e just going to sit back and watch a little bit longer,鈥 he said.
However, the company has experienced 鈥渁 big increase in demand鈥 in its truck leasing and rental business, Schaub said.
Customers are prepared to rent or lease a truck for one to 18 months, he said, but they鈥檙e still hesitant to make a five-year commitment and purchase a new vehicle. 鈥淭hey鈥檙e trying to take some of the risk out of it,鈥 he said.
Truck makers鈥 backlogs grew on a month-over-month basis for the first time since January, according to ACT. At the end of October, manufacturers鈥 backlogs stood at 69,986 orders, up from 67,111 at the end of September, Tam said.
听
