Bendix Expands SafetyDirect With New Geotab Partnership

Bendix booth at a trade show
The Bendix booth at a trade show. (John Sommers II for Transport Topics)

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Bendix Commercial Vehicle Systems announced a partnership with Geotab Inc. Jan. 15 aimed at making its fleet tracking system more widely available.

Bendix鈥檚 SafetyDirect system provides fleet operators with feedback on their drivers to help improve their safety and efficiency. The Geotab platform will now support the technology in a partnership that provides potential for expansion to many more fleets.

鈥淎 Geotab-equipped fleet will be able to transfer SafetyDirect data over that channel,鈥 TJ Thomas, Bendix director of marketing and customer solutions, said in a statement. 鈥淥ur fleet customers spec鈥檌ng the Geotab platform have expressed great interest in this capability, and we鈥檙e excited to provide this solution.鈥



Geotab specializes in telematics for fleet management and vehicle-tracking applications. 鈥淲ith all of Geotab鈥檚 product offerings, we strive to maintain the highest possible standard of safety, and our technology integrations with industry partners are no exception,鈥 Scott Sutarik, vice president of commercial vehicle solutions at Geotab, said in a statement. 鈥淲e are proud to welcome Bendix to the Geotab ecosystem.鈥

SafetyDirect provides fleets with insight into driving behaviors and trends across their operations. The system wirelessly transmits this data along with video feedback. Fleet operators then can access that information securely online to better improve their operations and safety.

Through the partnership, SafetyDirect will be available even to commercial vehicles deploying older versions of that technology.

Bendix made the announcement during Geotab Connect 2020, a user-focused conference than runs Jan. 13-16 in San Diego.

Bendix noted that the rollout has already begun, with an expectation it will be available to all fleets in mid-2020.

鈥淪afety and performance information integration helps drive the future,鈥 Bendix Product Line Director Hans Molin said in a statement. 鈥淕eotab is one of the most trusted names in the industry, and its broad coverage across the commercial vehicle marketplace aligns with the rapidly growing interest for the integrated safety insight offered by SafetyDirect.鈥

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