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January 14, 2016 3:30 PM, EST

>The Ontario Trucking Association has launched a 60-secondÌýTV ad campaign intended to spread a positive message about the trucking industry and truck drivers. The commercial began airing Jan. 14Ìýon various television networks throughout Ontario and Canada and will also be distributed through social media channels.

"This is the most significant television and social media campaign we have ever launched," OTA President David Bradley said. "It's a good story to tell."

The TV spotÌýis intendedÌýtoÌýraise public awareness aboutÌýtheÌýcontributions truckersÌýmake as the lifeblood of Canada'sÌýeconomy. ItÌýisÌýairingÌýon CP24 during the breakfast and nightly news cycles. Starting Jan. 18,Ìýthe ad will debut on CHCH's Evening News, Access Hollywood and 60 Minutes, among other shows, as well as on Sportsnet, City TV and Outdoor Life Network. The campaign will run for four to eight weeks, depending on the network.

"Most people see trucks and truck drivers every day, but what do they really know about them?" said Marco Beghetto, OTA's vice president of communications and media. "Often overlooked is the industry's extraordinary level of professionalism and safety, diversity and sustainability. This ad is a tip of the hat to all the men and women truck drivers who live and work in our communities."

The TV spot, as well as an , also will hit social media such asÌý and and will be featured on OTA's homepage, .