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E-Tailers Have to Deliver the Goods This Christmas
Daniel L. Whitten
| Staff ReporterDuring the 1999 season, many Internet retailers were unable to meet commitments in getting holiday orders delivered to the customer when those orders were expected. Some analysts said problems were unlikely to be corrected this year.
For Internet retailers to approach Santa’s level of performance, they will have to do a better job of forecasting demand and processing orders, according to watchers of online retail. They also need to lock in their transportation carriers early, although some of the providers of transportation said capacity will not be a problem.
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