Perspective

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BusinessTechnologyEquipmentPerspective

Perspective: Optimizing Trailer Management

Many technologies exist to help fleets monitor cargo in their trailers, but carriers must be mindful of how the cargo itself — including what it’s made of — might impact the effectiveness of their tracking systems, especially if they look to make a change. Better trailer management can also improve drivers’ job satisfaction by mitigating issues they sometimes face in detention time and finding empty trailers.

April 25, 2022
BusinessLogisticsPerspective

Perspective: Leveraging the Power of Hybrid Work

Remote work can open trucking and logistics companies up to talent from new markets and people.

April 11, 2022
GovernmentBusinessTechnologyEquipmentSafetyPerspective

Perspective: Rethinking the Pitch for Truck Parking

Truck parking is a major pain point for the industry, and needs more investment from the government. It’s time to get creative about urging that investment, and potentially look to an unconventional source to find it: states’ climate budgets.

February 22, 2022
BusinessTechnologyEquipmentPerspective

Perspective: Time to Prepare for the 3G Sunset

Multiple factors coming together can be a perfect storm, and the imminent 3G cellular network shutdown in 2022 certainly qualifies.

December 27, 2021
BusinessTechnologyEquipmentAutonomousPerspective

Perspective: Supporting Operations With Trailer Intelligence

Automated truck companies make for popular industry conversation, but with great automated truck power comes great trailer responsibility. When exploring automated solutions, fleets must ensure their trailers get technological attention as well.

November 29, 2021
GovernmentBusinessSafetyPerspective

Perspective: It’s Time to Tell Our Stories

Being part of an association is about getting involved, and one of the easiest ways to get involved with a group is to tell your story. I think about that because the story of my journey to becoming chairman of American Trucking Associations isn’t all that different from most of your stories.

November 2, 2021
GovernmentBusinessTechnologySafetyLogisticsPerspective

Perspective: A Time to Bring Back Veteran Drivers

While the driver shortage is not new, COVID worsened the problem.

October 22, 2021
GovernmentBusinessTechnologySafetyLogisticsPerspective

Perspective: Engagement Is Vital to Industry

I got to see up close just how important it is to be engaged with the association, and as I turn the wheel over, I want that to be the message I leave you with: Engagement is key in moving our agenda and industry forward.

October 18, 2021
BusinessPerspective

Perspective: How to Retain Drivers in a Tight Field

You’ve built the best team of drivers of your career. But competitors keep trying to lure them away. So, how are you going to keep that great team of drivers intact?

October 5, 2021
BusinessLogisticsPerspective

Perspective: In Hard Times, Truckers Deliver

National Truck Driver Appreciation Week is a time to remind the public of the debt of gratitude owed to these unsung heroes.

September 3, 2021